Recruitment Marketing Tag

Effective Recruitment Planning for 2017

As the new year draws closer, many companies and organizations are starting to think about their recruitment goals for 2017. As some workplaces experience a slowdown over the holidays, many HR professionals are in full out planning mode, getting their targets in place before the post-holiday rush begins demanding their time.

Drowning in the Sea of (Unqualified) Applicants

A friend who works for a mid-sized oil & gas company told me a few weeks ago that they didn’t spend any money on recruitment marketing, or any type of recruitment for that matter. She loved the idea of what we do, but wasn’t sold on the benefit of creating a marketing campaign or developing content to attract applicants. Her alternative was to simply post an ad on Kijiji. 

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