When clients come to us about creating an employee handbook, we find there is always a tendency to focus on policy and procedure. While your social media policy or emergency exit procedures may be important, they can also be a bit of a mood-killer for a new employee.

A friend who works for a mid-sized oil & gas company told me a few weeks ago that they didn’t spend any money on recruitment marketing, or any type of recruitment for that matter. She loved the idea of what we do, but wasn’t sold on the benefit of creating a marketing campaign or developing content…