Drowning in the Sea of (Unqualified) Applicants

A friend who works for a mid-sized oil & gas company told me a few weeks ago that they didn’t spend any money on recruitment marketing, or any type of recruitment for that matter. She loved the idea of what we do, but wasn’t sold on the benefit of creating a marketing campaign or developing content to attract applicants. Her alternative was to simply post an ad on Kijiji. 

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