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Students As Consumers: Why Defining Your Brand Is Essential

 

How would you define your institution’s brand? Many individuals won’t have an answer…or perhaps vaguely defined, broad description at best. However, without having a strong understanding of exactly what you stand for as an institution, you can’t manage your brand…and if you’re not actively managing your brand, you’re passing up a huge opportunity.

Effective Recruitment Planning for 2017

As the new year draws closer, many companies and organizations are starting to think about their recruitment goals for 2017. As some workplaces experience a slowdown over the holidays, many HR professionals are in full out planning mode, getting their targets in place before the post-holiday rush begins demanding their time.

Volunteer Recruitment for Communities

The world of volunteer recruitment can be just as difficult to navigate as the for-profit sector; maybe even more so considering that non-profits don’t always have the resources to woo potential volunteers with enticing benefits or impressive salaries. Instead, non-profits must rely on their brand and value proposition to showcase opportunities and offerings to prospective talent.   For many charities and non-profits, the cause itself is strong enough to draw volunteers. Those who feel passionate about women's rights or low-income resources may...

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