For most CEOs or HR leaders, employee retention is always a topic of concern. Nearly 80% of business leaders say employee retention is important or urgent, and with good reason: turnover can cost upwards of 150% of the lost employee’s annual compensation. But are we entertaining mindsets that are sabotaging our ability to keep good…

  How would you define your institution’s brand? Many individuals won’t have an answer…or perhaps vaguely defined, broad description at best. However, without having a strong understanding of exactly what you stand for as an institution, you can’t manage your brand…and if you’re not actively managing your brand, you’re passing up a huge opportunity.

  Social media can be a great tool for recruitment, building your brand, or communicating with potential candidates. Sometimes, however, making certain mistakes can cost you credibility. Here are five common errors that organizations make when recruiting, why they make you look unprofessional, and what to do instead!

The world of volunteer recruitment can be just as difficult to navigate as the for-profit sector; maybe even more so considering that non-profits don’t always have the resources to woo potential volunteers with enticing benefits or impressive salaries. Instead, non-profits must rely on their brand and value proposition to showcase opportunities and offerings to prospective…

There’s an abundance of free online tools designed to help you build your connections, engage prospective volunteers and implement better recruitment tactics. It can get a little overwhelming when deciding which ones are worth your while, so we’ve dug in and come up with our top 5 recommendations for our non-profit clients.

  For post-secondary institutions, a compelling and creative viewbook is no longer an option, but an expectation. We’ve compiled some of our favourite 2016 viewbooks to get you inspired and thinking about your options for 2017.

When clients come to us about creating an employee handbook, we find there is always a tendency to focus on policy and procedure. While your social media policy or emergency exit procedures may be important, they can also be a bit of a mood-killer for a new employee.

Did you think volunteers work for free? A lot of people make this assumption, but it actually isn’t true, and figuring out exactly how your volunteers want to be “paid” is key to not only attracting more volunteers, but keeping the good ones.

The role of a strong corporate brand is clear in driving recruitment interest, shaping expectations and influencing the attractiveness of a certain employer. However, what we often find the need to reiterate with our clients is the necessity of follow through, and ensuring that your employer brand lines up with the true reality of your…

A friend who works for a mid-sized oil & gas company told me a few weeks ago that they didn’t spend any money on recruitment marketing, or any type of recruitment for that matter. She loved the idea of what we do, but wasn’t sold on the benefit of creating a marketing campaign or developing content…